Bright and metallic colors and sequins for occasionwear (and even NFL linebacker-inspired shoulderpads) are recreating a fun, indulgent ’80s vibe. Retro ‘80s: Ladies are ready to party like it’s 1984.Beloved staples: Classic pieces like jeans, dresses and simple yet elegant tops are making a comeback as consumers start to go out more.Comfort: Athleisure will remain in demand as many consumers still prefer comfortable clothing when they work from home.In 2021, consumers will invest even more in their wardrobes, including trends like: 5īefore the pandemic, consumers bought less than one-third of their apparel or footwear online last year, the proportion surged to an astounding 51%. More online searches contain keywords like “ethical beauty” and “sustainable makeup” for products that help consumers look good and feel good. Purpose-led brands: Consumers crave companies that care.Clean and organic beauty categories grew 56% with fragrance brands growing the most. Fragrances: Online fragrance sales rose 45% year-over-year in 2020.Mask-friendly makeup: As we continue to wear masks over the short-term, cosmetics like false lashes, smudge-proof mascara and ultra-hypoallergenic eyeshadow will remain popular.This Mother’s Day, shoppers can delight moms with beauty bestsellers like: To differentiate their goods, brands can use e-commerce marketing best practices to position their fashion and beauty items as spectacular gifts that moms will love.Īligning with the latest trends can help brands boost online growth. There will be a fiesta in makeup and in fragrances.”Īfter beauty and apparel sales declined last year, brands now seize every opportunity to capitalize on the categories’ resurgence in 2021. 1 According to eMarketer, apparel and accessories e-commerce sales will grow nearly 19% this year due to pent-up demand for clothing, while health and beauty sales will rise 16%. This year, beauty and fashion are poised to boom, as 40% of consumers plan to buy beauty products and 37% will buy new outfits for going out. With Mother’s Day coming up fast, savvy beauty and fashion brands will use this special occasion to inspire pampering and gift giving to fuel their e-commerce sales growth.
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